Open AccessStreet food vendors’ entrepreneurial marketing characteristics and practices from 12 countries: what lessons can be learnt for improving food marketing in BOP/Subsistence marketplaces
Author(s) -
Martin Hilmi,
Governance Consultant
Publication year - 2020
Publication title -
middle east journal of agriculture research
Language(s) - English
Resource type - Journals
eISSN - 2706-7955
pISSN - 2077-4605
DOI - 10.36632/mejar/2020.9.2.27
Subject(s) - business , marketing , subsistence agriculture , food marketing , food industry , marketing mix , food science , geography , archaeology , agriculture , chemistry