Open AccessCOMPETITIVE ADVANTAGE OF THE «IMPRESSION ECONOMY»
Author(s) -
Yuliya Zarubina
Publication year - 2020
Publication title -
sovremennye tehnologii i naučno-tehničeskij progress
Language(s) - English
Resource type - Journals
ISSN - 2686-9896
DOI - 10.36629/2686-9896-2020-1-318-319
Subject(s) - impression , competitive advantage , economics , business , industrial organization , marketing , advertising
The article discusses the competitive advantages of the "impression economy" in accordance with M. Porter аpproach