Open AccessNEUROMARKETING IS A MODERN TOOL FOR INFLUENCING CONSUMERS
Author(s) -
Kseniya Kozlova
Publication year - 2021
Publication title -
sbornik naučnyh trudov angarskogo gosudarstvennogo tehničeskogo universiteta
Language(s) - English
Resource type - Journals
ISSN - 2686-7788
DOI - 10.36629/2686-7788-2021-1-1-284-288
Subject(s) - neuromarketing , perception , marketing , psychology , computer science , advertising , business , data science , neuroscience
The article consideres the essence of the concept of "neuromarketing" as one of the effective direc-tions of marketing activity. Its main methods are revealed, as well as the advantages and disad-vantages of using it in the commercial activities of organizations. The channels of perception of mar-keting information by consumers are described and examples of their practical application are given.