Open AccessTOPICALTY OF MARKETING EXPLERENT STRATEGY AT THE PRESENT STAGE OF ECONOMIC DEVELOPMENT
Author(s) -
Vadim Sergeev,
Nelli Salnazaryan,
Stepan Salnazaryan
Publication year - 2020
Publication title -
sbornik naučnyh trudov angarskogo gosudarstvennogo tehničeskogo universiteta
Language(s) - English
Resource type - Journals
ISSN - 2686-7788
DOI - 10.36629/2686-7788-2020-294-297
Subject(s) - stage (stratigraphy) , marketing , business , process management , biology , paleontology
The essence and topicality of marketing explerent strategy is considered, the example of successful development and use of new competitive goods is given.