Open AccessANALYSIS OF THE USE OF MARKETING TECHNOLOGIES IN BANKING PRACTICE
Author(s) -
Yuliya Filimonova,
Ekaterina Dumler
Publication year - 2022
Publication title -
vestnik angarskogo gosudarstvennogo tehničeskogo universiteta
Language(s) - English
Resource type - Journals
ISSN - 2686-777X
DOI - 10.36629/2686-777x-2021-1-15-262-266
Subject(s) - business , marketing , value (mathematics) , marketing management , retail banking , computer science , machine learning
The article reveals the essence of marketing technologies, determines the value of their use in the banking sector and analyzes the marketing technologies used by the leading banks in Russia