Open Accessexploration of entrepreneur brand orientation and consumer perceptions of SMEs’ brand positioning
Author(s) -
Akintayo Adesoji Ogunsanya,
William Edward Heuva,
Tshepang Bright Molale
Publication year - 2022
Publication title -
communicare
Language(s) - English
Resource type - Journals
eISSN - 2957-7950
pISSN - 0259-0069
DOI - 10.36615/jcsa.v39i2.1520
Subject(s) - optimal distinctiveness theory , marketing , perception , scholarship , business , corporate branding , brand awareness , focus group , brand equity , brand management , qualitative research , advertising , entrepreneurial orientation , entrepreneurship , psychology , sociology , social psychology , political science , social science , finance , neuroscience , law