Open AccessInternal branding as a tool for integrated organisational alignment
Author(s) -
Julia Scheffer,
Andrea Crystal
Publication year - 2022
Publication title -
communicare journal for communication studies in africa
Language(s) - English
Resource type - Journals
eISSN - 2957-7950
pISSN - 0259-0069
DOI - 10.36615/jcsa.v27i1-2.1744
Subject(s) - business , internal communications , profitability index , promotion (chess) , sample (material) , quality (philosophy) , marketing , knowledge management , public relations , business administration , process management , computer science , political science , philosophy , chemistry , finance , chromatography , epistemology , politics , law
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