Open AccessThe influence of communication on an effective relationship marketing strategy for sport unions in the new millennium
Author(s) -
Frikkie Herbst
Publication year - 2022
Publication title -
communicare
Language(s) - English
Resource type - Journals
eISSN - 2957-7950
pISSN - 0259-0069
DOI - 10.36615/jcsa.v18i2.1842
Subject(s) - marketing , relationship marketing , business marketing , business , return on marketing investment , marketing strategy , paradigm shift , marketing management , marketing communication , philosophy , epistemology