Open AccessPeran Media Sosial Sebagai Media Pemasaran dan Branding Bisnis UMKM di Era Pandemi Covid-19 di Dusun Ngloran RT 01 RW 02, Desa Pilangpayung, Kecamatan Toroh, Kabupaten Grobogan
Author(s) -
Rahayu Pujiningsih,
Sigit Muryanto
Publication year - 2021
Publication title -
senyum boyolali
Language(s) - English
Resource type - Journals
ISSN - 2620-5017
DOI - 10.36596/sb.v2i1.526
Subject(s) - business , covid-19 , social media , business administration , politics , marketing , political science , medicine , disease , pathology , infectious disease (medical specialty) , law
The corona virus pandemic has changed the pattern of people's lives in various fields, including the economy and business, social, politics, education and technology. In the midst of the current pandemic, small, medium and large business actors must think hard in running their business. The use of technology coupled with marketing and business branding of MSME products through social media is the solution. Social media also has many advantages for marketers, one of which is that the marketer or pelapak does not need to spend money on the cost of promoting their products, so that business people can promote as much as they want so that their products can dominate the market.