PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada CV. XP Computer, Boyolali) | Zendy

Fitriana Dewi | Zendy; Listyowati Puji Rahayu | Zendy; Unna Ria Safitri | Zendy

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada CV. XP Computer, Boyolali)

Author(s) -

Fitriana Dewi,

Listyowati Puji Rahayu,

Unna Ria Safitri

Publication year - 2020

Publication title -

ekobis jurnal ilmu manajemen dan akuntansi

Language(s) - English

Resource type - Journals

eISSN - 2622-1756

pISSN - 2502-3055

DOI - 10.36596/ekobis.v8i1.262

Subject(s) - purchasing , purchasing decision , business administration , business , service quality , reliability (semiconductor) , quality (philosophy) , service (business) , value (mathematics) , agricultural science , advertising , mathematics , statistics , marketing , physics , environmental science , quantum mechanics , power (physics)

Based on the results of the study note that the price of a partial no effect on purchasing decisions this is evidenced by the value of t count ttable 3.986> 1.984 and 2.011> 1.984. Determination test result there is influence between price and quality of service to decision of purchase equal to 38% whereas 62% influenced by other factor not examined in this research. Keywords: Price, Service Quality, Purchase Decision

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