Open AccessPENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada CV. XP Computer, Boyolali)
Author(s) -
F Rosaline Dewi,
Listyowati Puji Rahayu,
Unna Ria Safitri
Publication year - 2020
Publication title -
ekobis
Language(s) - English
Resource type - Journals
eISSN - 2622-1756
pISSN - 2502-3055
DOI - 10.36596/ekobis.v8i1.262
Subject(s) - purchasing , purchasing decision , business administration , business , service quality , reliability (semiconductor) , quality (philosophy) , service (business) , value (mathematics) , agricultural science , advertising , mathematics , statistics , marketing , physics , environmental science , quantum mechanics , power (physics)
Based on the results of the study note that the price of a partial no effect on purchasing decisions this is evidenced by the value of t count ttable 3.986> 1.984 and 2.011> 1.984. Determination test result there is influence between price and quality of service to decision of purchase equal to 38% whereas 62% influenced by other factor not examined in this research.
Keywords: Price, Service Quality, Purchase Decision