Open AccessThe Influence of Product Quality, Social Media Marketing, and Brand Ambassador on Online Buying Decisions
Author(s) -
Yulia Cahya Ningrum,
Kristina Anindita Hayuningtias
Publication year - 2022
Publication title -
almana/almana : jurnal manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2655-8327
pISSN - 2579-4892
DOI - 10.36555/almana.v6i2.1892
Subject(s) - marketing , advertising , product (mathematics) , business , social media , quality (philosophy) , purchasing , likert scale , nonprobability sampling , psychology , sociology , developmental psychology , philosophy , population , geometry , mathematics , demography , epistemology , political science , law