Open AccessThe Effect of Sales Promotion towards Impulse Buying with Lifestyle as an Intervening Variable during the Covid-19 Pandemic
Author(s) -
Sarah Marwa Maitsa,
Sherly Artadita
Publication year - 2022
Publication title -
almana jurnal manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2655-8327
pISSN - 2579-4892
DOI - 10.36555/almana.v6i2.1797
Subject(s) - impulse (physics) , sales promotion , promotion (chess) , structural equation modeling , advertising , covid-19 , pandemic , stratified sampling , descriptive statistics , business , intervening variable , variables , psychology , marketing , statistics , medicine , mathematics , environmental health , political science , disease , infectious disease (medical specialty) , sales management , physics , pathology , quantum mechanics , politics , law , population
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