Open AccessThe Effect of Sales Promotion towards Impulse Buying with Lifestyle as an Intervening Variable during the Covid-19 Pandemic
Author(s) -
Sarah Marwa Maitsa,
Sherly Artadita
Publication year - 2022
Publication title -
almana/almana : jurnal manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2655-8327
pISSN - 2579-4892
DOI - 10.36555/almana.v6i2.1797
Subject(s) - impulse (physics) , structural equation modeling , promotion (chess) , sales promotion , advertising , covid-19 , stratified sampling , psychology , business , pandemic , marketing , medicine , mathematics , statistics , political science , disease , physics , pathology , quantum mechanics , sales management , politics , infectious disease (medical specialty) , law