Open AccessCelebrity Endorsement and Content Instamarketing of Purchase Intention Beauty Products
Author(s) -
Meilisya Nurfazzar Abdurohim,
Kokom Komariah,
R. Deni Muhammad Danial
Publication year - 2021
Publication title -
almana/almana : jurnal manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2655-8327
pISSN - 2579-4892
DOI - 10.36555/almana.v5i2.1689
Subject(s) - advertising , variables , meaning (existential) , value (mathematics) , psychology , test (biology) , regression analysis , variable (mathematics) , mathematics , social psychology , statistics , business , paleontology , psychotherapist , biology , mathematical analysis