Open AccessCorporate identity of the internal affairs bodies: about the strategy for the formation of visual communication of the modern police (internal affairs bodies: from traditional image to the corporate style)
Author(s) -
Vadim Pavlov
Publication year - 2021
Publication title -
ûridičeskaâ nauka i praktika
Language(s) - English
Resource type - Journals
ISSN - 2078-5356
DOI - 10.36511/2078-5356-2021-3-26-32
Subject(s) - identity (music) , corporate identity , style (visual arts) , corporate communication , enforcement , political science , law , public relations , business , sociology , stakeholder , aesthetics , art , literature
In the article is considered the problem of the formation of corporate identity of the internal affairs bodies in the conditions of modern society. The main problem of the activities of internal affairs bodies in the conditions of modern society is revealed. It is concluded that one of the most effective ways of communication between modern law enforcement agencies and society is the formation of corporate identity. The technology of creating a corporate identity is revealed, a program for the formation of corporate identity of internal affairs bodies is proposed.