Open AccessThe Factors Affecting Promotion Effects: SNS Analysis for Franchise Food Service Industry
Author(s) -
Minseo Jeong,
Jihee Yoon,
Yoonhyuk Jung,
Cheol-Jin Lee
Publication year - 2017
Publication title -
han-guk bikdeiteo hakoeji/hanguk bikdeiteo hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2713-6361
pISSN - 2508-1829
DOI - 10.36498/kbigdt.2017.2.2.57
Subject(s) - franchise , promotion (chess) , business , marketing , service (business) , food service , advertising , tertiary sector of the economy , political science , politics , law