Open AccessPredicting Perceived Value in Mobile Banking: Are Awareness and Perceived Risk Important?
Author(s) -
Ahmed M. Mutahar,
Norzaidi Mohd Daud,
T. Ramayah,
Lennora Putit,
Osama Isaac
Publication year - 2019
Publication title -
research journal of applied sciences
Language(s) - English
Resource type - Journals
eISSN - 1993-6079
pISSN - 1815-932X
DOI - 10.36478/rjasci.2018.112.124
Subject(s) - mobile banking , risk perception , value (mathematics) , business , psychology , marketing , perception , statistics , mathematics , neuroscience