Open AccessCOMPOSING MARKETING MIX FOR BETTER DESTINATION BRAND IN JAWA TIMUR, INDONESIA
Author(s) -
Rudi Santoso,
Rahayu Shinta,
Achmad Yanu Alif Fianto
Publication year - 2019
Publication title -
majalah ekonomi/ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2776-2165
pISSN - 1411-9501
DOI - 10.36456/majeko.vol24.no2.a2062
Subject(s) - marketing , brand management , point (geometry) , value (mathematics) , experiential learning , quality (philosophy) , brand image , advertising , personality , business , brand equity , psychology , mathematics , social psychology , mathematics education , statistics , philosophy , geometry , epistemology
Destination brand value is an ongoing line of enquiry inside the scholarly network. The point is as yet not surely known from a hypothetical outlook. This article endeavors to outline the reasonable inquiry of how to create brand value by giving some hypothetical builds to the idea of destination. Brand attributes as for unmistakable and experiential items are analyzed, trailed by the identication of its measurements. Mindfulness, image, dedication, quality, and esteem are identied as various measurements existing inside destination brands. Research that has managed these measurements is examined, with proposals on the best way to manufacture brand value utilizing market attributes and their relationship to the various measurements. Contextual investigations are utilized to show a portion of the central matters from the hypothetical talk, including the issue of who controls brand personality under various advancement situations