Open AccessA CONCEPTUAL FRAMEWORK FOR DESTINATION BRANDING IN JAWA TIMUR, INDONESIA
Author(s) -
Achmad Yanu Alif Fianto,
Darwin Yuwono Riyanto,
Abdullah Khoir Riqqoh,
Achmad Yanu Alif Fianto
Publication year - 2019
Publication title -
majalah ekonomi/ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2776-2165
pISSN - 1411-9501
DOI - 10.36456/majeko.vol24.no2.a2061
Subject(s) - destinations , wonder , feeling , point (geometry) , uniqueness , advertising , conceptual model , marketing , business , sociology , tourism , computer science , psychology , political science , social psychology , geometry , mathematics , database , law
This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near ndings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its denition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.