Open AccessUnderstanding consumer behavior in an evolving context: from single channel to omnichannel use
Author(s) -
Paula Rodríguez–Torrico
Publication year - 2020
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.36443/10259/5404
Subject(s) - context (archaeology) , omnichannel , humanities , sociology , business , philosophy , marketing , geography , archaeology