Open AccessEffect of Brand Image, Promotion and Physical Distribution on Brand Loyalty with Customer Satisfaction as the Intervening Variable
Author(s) -
Muhamad Apep Mustofa
Publication year - 2022
Publication title -
journal research of social science, economics, and management/journal research of social science, economics and management
Language(s) - English
Resource type - Journals
eISSN - 2807-6494
pISSN - 2807-6311
DOI - 10.36418/jrssem.v1i11.208
Subject(s) - advertising , business , customer satisfaction , marketing , brand loyalty , brand management , promotion (chess) , loyalty business model , brand awareness , structural equation modeling , loyalty , service quality , mathematics , service (business) , political science , statistics , politics , law