Open AccessImpact of Product Quality and Brand Image Towards Buying Decisions with Buying Interest as Mediation Variable
Author(s) -
Wenty Febrianti,
Rifqi Hasan
Publication year - 2022
Publication title -
journal research of social science, economics, and management/journal research of social science, economics and management
Language(s) - English
Resource type - Journals
eISSN - 2807-6494
pISSN - 2807-6311
DOI - 10.36418/jrssem.v1i11.202
Subject(s) - business , marketing , product (mathematics) , advertising , quality (philosophy) , brand image , mediation , structural equation modeling , order (exchange) , purchasing , nonprobability sampling , brand management , sample (material) , brand loyalty , mathematics , population , philosophy , statistics , chemistry , geometry , demography , epistemology , finance , chromatography , sociology , political science , law