Open AccessThe Effect Of Beauty Vloggers As Celebrity Endorser And Lifestyle Towards Purchase Decision Mediated By Purchase Intention (Study On Consumers Of Scarlett Brand Product In Bekasi Regency)
Author(s) -
Ivani Khairunnisa,
Taufiqurrahman Taufiqurrahman,
Tengku Firli Musfar
Publication year - 2022
Publication title -
jurnal impresi indonesia
Language(s) - English
Resource type - Journals
eISSN - 2828-1284
pISSN - 2810-062X
DOI - 10.36418/jii.v1i9.421
Subject(s) - advertising , nonprobability sampling , product (mathematics) , beauty , business , path analysis (statistics) , population , marketing , psychology , mathematics , sociology , political science , statistics , geometry , demography , law
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