Open AccessAnalysis of the Influence of Tourism Education Promotion Program on the Decision to Choose Higher Education Polytechnic, Bintan Cakrawala-Lagoi
Author(s) -
Prasiwi Citra Resmi,
Muhammad Irsyad Atthaariq
Publication year - 2021
Publication title -
eduvest
Language(s) - English
Resource type - Journals
eISSN - 2775-3727
pISSN - 2775-3735
DOI - 10.36418/edv.v1i6.87
Subject(s) - promotion (chess) , population , regression analysis , likert scale , variables , statistics , advertising , test (biology) , psychology , variable (mathematics) , mathematics , value (mathematics) , mathematics education , demography , business , political science , sociology , paleontology , mathematical analysis , politics , law , biology
The purpose of this study was designed to determine the level of influence of the 6 elements of promotion on the decision to choose Bintan Cakrawala Polytechnic, Lagoi. This study uses a quantitative approach with descriptive analysis techniques. The population in this study used all Diploma-4 and Diploma-3 students at the Bintan Cakrawala Polytechnic Campus in the First and Second Academic Years. Data were collected using a Likert scale questionnaire. The results showed that there was an influence on the decision to choose a university (y) through advertising regression with the number of Tcount > T table (2.838 > 2.056) and a significant effect because the value of the Advertising variable T Ttable (2,961 > 2.056) and has a significant effect because the value of the Direct Sales variable T Ttable (2.643 > 2.056) and a significant effect because the value of the Interactive Media T variable < 0.050 explained in the regression test results, 6 Promotion Elements simultaneously have a significant effect because the value of the F-Test variable < 0.050.