Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ | Zendy

Ermalina Ermalina | Zendy

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Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ

Author(s) -

Ermalina Ermalina

Publication year - 2019

Publication title -

jurnal manajemen strategi dan aplikasi bisnis

Language(s) - English

Resource type - Journals

ISSN - 2655-237X

DOI - 10.36407/jmsab.v2i1.45

Subject(s) - nonprobability sampling , service quality , customer satisfaction , test (biology) , service (business) , simple linear regression , linear regression , quality (philosophy) , psychology , statistics , business , mathematics , marketing , medicine , physics , environmental health , paleontology , population , biology , quantum mechanics

This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.

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