Open AccessPengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ
Author(s) -
Ermalina Ermalina
Publication year - 2019
Publication title -
jurnal manajemen strategi dan aplikasi bisnis
Language(s) - English
Resource type - Journals
ISSN - 2655-237X
DOI - 10.36407/jmsab.v2i1.45
Subject(s) - nonprobability sampling , service quality , customer satisfaction , test (biology) , service (business) , simple linear regression , linear regression , quality (philosophy) , psychology , statistics , business , mathematics , marketing , medicine , physics , environmental health , paleontology , population , biology , quantum mechanics
This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.