Open AccessSocial Marketing Campaign: Upaya Meningkatkan Pemahaman dan Kepatuhan Milenial Terhadap Protokol Kesehatan. DKI Jakarta
Author(s) -
Virgo Simamora,
Li Wang,
Maria Prudensiana Leda Muga
Publication year - 2021
Publication title -
berdaya
Language(s) - English
Resource type - Journals
ISSN - 2721-6381
DOI - 10.36407/berdaya.v3i3.440
Subject(s) - protocol (science) , covid-19 , medical education , business , psychology , medicine , alternative medicine , disease , pathology , infectious disease (medical specialty)
Two years after the first case was detected, Indonesia is still dealing with the spread of COVID-19. Because of a lack of individual compliance to health protocols, it is becoming increasingly difficult to control. Individual compliance is influenced by several factors, the most common of which is a lack of knowledge about health protocol. This program aims to enhance millennials' knowledge of COVID-19 and encourage them to comply with the health protocol. This program was attended by 44 millennials from RT.11/RW.6, Sunter Agung, Tanjung Priok, North Jakarta, DKI Jakarta, the province with the highest number of COVID-19 cases in Indonesia. Millennials were selected because they are more likely to have asymptomatic COVID-19. This virtual training includes sharing sessions, questions and answers, and role-playing. To evaluate the difference in personal knowledge before and after the training, all participants must complete the health protocol questionnaire, previously distributed via a Google form, before and after the training. Following the training, millennial knowledge and compliance rose, according to the evaluation.