Open AccessPenentuan Alternatif Strategi Pemasaran dengan Pendekatan Analisis SWOT melalui Faktor Internal dan Faktor Eksternal pada Peningkatan Pendapatan UMKM KUBE (Kelompok Usaha Bersama) Mega Buana di Masa Pandemi Covid - 19
Author(s) -
Ayu Feranika,
Despita Meisak,
Laura Prasasti,
Masgo Masgo,
Gita Melati
Publication year - 2022
Publication title -
jurnal akuntansi dan manajemen
Language(s) - Italian
Resource type - Journals
eISSN - 2527-8320
pISSN - 1693-8364
DOI - 10.36406/jam.v19i02.706
Subject(s) - swot analysis , business administration , mega , business , agricultural science , operations management , marketing , engineering , physics , environmental science , astronomy
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