Open AccessCost Structure and Efficiency at PT.Bersama Lemindo Abadi : case study
Author(s) -
Helmy Ivan Taruna
Publication year - 2019
Publication title -
jurnal akuntansi dan manajemen/jurnal akuntansi dan manajemen
Language(s) - English
Resource type - Journals
eISSN - 2527-8320
pISSN - 1693-8364
DOI - 10.36406/jam.v16i02.243
Subject(s) - competitor analysis , competition (biology) , fixed cost , cost reduction , production (economics) , industrial organization , cost structure , business , production cost , market structure , economics , microeconomics , marketing , engineering , mechanical engineering , ecology , biology
Indonesia still considered as good market for this adhesive industry. This creates high competition among the players. The intensity of competition among the existing competitors in the market is high, because there are number of small, equal or even higher competitors. Industry is also growing, even though customer have low switching cost. However fixed cost are high. resulting huge production and reduction in prices. These situations make the reasons for advertising wars, price wars, modifications, ultimately costs increase and it is difficult to compete.