Open AccessOPTIMIZING BRAND AWARENESS BY USING FACEBOOK ADS AT BINA POTENSI ANAK INDONESIAN SCHOOLS
Author(s) -
Muhammad Hilmyansyah,
Noviandi Noviandi
Publication year - 2021
Publication title -
jurnal teknologi dan open source
Language(s) - English
Resource type - Journals
eISSN - 2655-7592
pISSN - 2622-1659
DOI - 10.36378/jtos.v4i1.1367
Subject(s) - social media , indonesian , business , brand awareness , advertising , scope (computer science) , marketing , digital marketing , social media marketing , online advertising , the internet , political science , computer science , philosophy , linguistics , world wide web , law , programming language
The development of social media today makes changes to marketing methods. Marketing using social media is a cheap solution and does not pose a high risk for the users. With social media, it can be used a way to increase brand awareness. An effective digital marketing media is needed to increase brand awareness, one of them is Facebook ads. In the education sector, facebook ads are still rarely used, generally schools use conventional marketing methods, this method has weaknesses, such as: limited scope and inefficient marketing costs. Marketing used conventional methods is considered ineffective, it occur at out by BPAI School in 2019 only 10% of potential consumers contacted the school. The small number of marketing effectiveness is the influence of the low brand awareness of the BPAI School, therefore innovation is needed in marketing to increase brand awareness, it is by using facebook ads. The results of the implementation of facebook ads at BPAI School for 5 days concluded that facebook ads had significant effect in increasing brand awareness