Open AccessThe Effects of Promotion Activities, Social Media and Reference Groups on Generation Z Voter Behavior in Political Marketing
Author(s) -
Ümran ARSLAN,
Mehmet SAĞLAM
Publication year - 2022
Publication title -
dergipark (istanbul university)
Language(s) - English
DOI - 10.36362/gumus.1040246
Subject(s) - promotion (chess) , social marketing , politics , advertising , social media , social media marketing , marketing , business , political science , public relations , psychology , digital marketing , law