Open AccessMENINGKATKAN KEUNGGULAN BERSAING MELALUI HARGA PADA UKM KOTA BATAM
Author(s) -
Harold Herman
Publication year - 2021
Publication title -
postgraduate management journal
Language(s) - English
Resource type - Journals
eISSN - 2807-8934
pISSN - 2798-3811
DOI - 10.36352/pmj.v1i1.126
Subject(s) - competitive advantage , business , sample (material) , industrial organization , commerce , marketing , chromatography , chemistry
This study aims to look at the influence of price in determining the advantages of the cross-legged and how much the influence of price on competitive advantage. The sample in this study was 92 respondents. The result of this study is known that price has a significant influence on the competitive advantage of a company. The amount of price influence on competitive advantage is 43.7%.. This price influence has a considerable influence on the competitive advantage of the company. Therefore, companies or businesses need to special attention in determining the selling price of products