Open AccessThe Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda City
Author(s) -
Priskila Evalianitha Randabunga,
Syarifah Hudayah,
Herning Indriastuti
Publication year - 2021
Publication title -
saudi journal of business and management studies
Language(s) - English
Resource type - Journals
eISSN - 2415-6671
pISSN - 2415-6663
DOI - 10.36348/sjbms.2021.v06i04.001
Subject(s) - advertising , promotion (chess) , business , brand image , intervening variable , beauty , word of mouth , brand awareness , marketing , brand extension , art , sociology , aesthetics , political science , politics , law , population , demography