Open AccessThe Effect of Relationship Marketing and Service Quality on Customer Satisfaction and Customer Loyalty in the Mitra Bisnis Segment of Bank BTPN Kalimantan
Author(s) -
Siangto Salimdra,
Zainal Ilmi,
Adi Wijaya
Publication year - 2021
Publication title -
saudi journal of business and management studies
Language(s) - English
Resource type - Journals
eISSN - 2415-6671
pISSN - 2415-6663
DOI - 10.36348/sjbms.2021.v06i03.006
Subject(s) - business , marketing , customer satisfaction , loyalty business model , service quality , relationship marketing , customer retention , customer advocacy , service (business) , marketing management