Open AccessImpact of Social Media on Consumer Buying Behavior
Author(s) -
Sony Varghese,
Mansi Agrawal
Publication year - 2021
Publication title -
saudi journal of business and management studies
Language(s) - English
Resource type - Journals
eISSN - 2415-6671
pISSN - 2415-6663
DOI - 10.36348/sjbms.2021.v06i03.001
Subject(s) - social media , advertising , business , consumer behaviour , psychology , marketing , computer science , world wide web