Open AccessCommunity Radio: An Emerging Platform for Awareness and Empowerment
Author(s) -
S C Srivastava
Publication year - 2022
Publication title -
south asian research journal of humanities and social sciences
Language(s) - English
Resource type - Journals
eISSN - 2664-6714
pISSN - 2664-4002
DOI - 10.36346/sarjhss.2022.v04i01.007
Subject(s) - community radio , empowerment , radio broadcasting , public relations , dynamism , broadcasting (networking) , community organization , citizen journalism , community engagement , community development , business , tribe , political science , economic growth , telecommunications , engineering , computer science , computer security , physics , quantum mechanics , law , economics
Community radio plays an important role in the communication of a certain community and is a form of public-service broadcasting. It upholds the principles of participatory communication. The present study was conduct to know about the role of Radio Dhadkan, a community radio, in sensitizing and empowering the Sahariya tribe of Shivpuri district in Madhya Pradesh of India. Here mainly secondary sources of data have been used. There are some development gaps in meeting the needs of Sahariyas and other marginalized communities living in villages and urban slums of Shivpuri district. To fill these gaps, United Nations Children's Fund (UNICEF), in association with Sambhav Social Service Organization, has set up a community radio station – Radio Dhadkan. The present study reveals that Radio Dhadkan has been successful in promoting collective action through radio programs and has been instrumental in creating awareness and empowering the target communities. It has shown an extraordinary dynamism due to its diverse endeavors. It has really helped in connecting, entertaining and educating the Sahariyas in a way that was not possible through any other medium. It has also provided opportunity for employment generation and community capacity building. Thus, the Radio Dhadkan approach has potential applicability in achieving developmental goals.