브랜드 리네이밍 전략에 대한 소비자 반응 차이
Author(s) -
주경희,
이은영
Publication year - 2019
Publication title -
journal of product research
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2019.37.6.016
Subject(s) - psychology
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