Open AccessHow Do Emotionally Attached Consumers Evaluate Co-branded Products(NPB Alliance)?: A Comparison between Brand Attitude and Brand Attachment
Author(s) -
이재진
Publication year - 2019
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2019.37.3.017
Subject(s) - psychology , alliance , advertising , business , brand experience , brand awareness , marketing , new product development , product management , geography , archaeology
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