Open AccessHow Do Emotionally Attached Consumers Evaluate Co-branded Products(NPB Alliance)?: A Comparison between Brand Attitude and Brand Attachment
Author(s) -
Jae Jin Lee
Publication year - 2019
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2019.37.3.017
Subject(s) - psychology , alliance , advertising , business , brand experience , brand awareness , marketing , new product development , product management , geography , archaeology