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브랜드 진정성 메시지가 소비자 태도에 미치는 영향: 소비자 제품지식과 제품유형의 조절 역할
Author(s) -
이영우,
LI YINNAN
Publication year - 2019
Publication title -
journal of product research
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2019.37.3.012
Subject(s) - medicine

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