Open AccessThe Effects of Benefit Appeal Types, Self-construal and Injustice Perception on Individuals’Attitudes and Prosocial Behavior Intentions in Public Campaign Ads
Author(s) -
Ko Seungkeun,
Junyean Moon
Publication year - 2018
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2018.36.6.017
Subject(s) - prosocial behavior , injustice , psychology , perception , social psychology , construal level theory , appeal , self construal , political science , interdependence , neuroscience , law
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