Open AccessHow Can We Manage the Cause-related Advertising of Vice Products?: The Interaction Effect of Product Guilt, Product-Cause Fit and Construal Level
Author(s) -
이충우,
Dong Il Lee
Publication year - 2018
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2018.36.6.001
Subject(s) - construal level theory , product (mathematics) , advertising , business , psychology , marketing , social psychology , mathematics , geometry
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