A Contents Analysis on the Characteristics of Online Review Influencing the eWOM Effect in Plastic Surgery Service
Author(s) -
Okkyoung Jung,
Cheol Woo Park
Publication year - 2018
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2018.36.3.005
Subject(s) - plastic surgery , advertising , service (business) , psychology , business , marketing , medicine , surgery
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