Open AccessConsumption Value Study Affecting Consumer Attitude and Purchase Intention: Focusing on Korean Ginseng Products Market in Vietnam
Author(s) -
채병권,
Han Sang Yun,
Sun G Kim
Publication year - 2018
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2018.36.2.005
Subject(s) - advertising , consumption (sociology) , marketing , value (mathematics) , ginseng , business , traditional medicine , sociology , mathematics , statistics , medicine , social science , pathology , alternative medicine