Open AccessDifferential Effects of Corporate Social Responsibility(CSR) by Self-construal Level : Brand Hierarchical Structure Perspectives
Author(s) -
서해진,
양재호,
송태호
Publication year - 2018
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2018.36.1.014
Subject(s) - corporate social responsibility , construal level theory , business , differential (mechanical device) , psychology , social psychology , public relations , political science , engineering , aerospace engineering
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