Open AccessA Study on the Influence of Optional Factors on Perceived Values and Their Implications on the Perceived Values: Focus on the Characteristics of the Customer and the Adjustment Effect of the Product Type
Author(s) -
Xiaopeng Yang,
박찬욱
Publication year - 2017
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.6.016
Subject(s) - focus (optics) , psychology , product (mathematics) , marketing , regulatory focus theory , business , social psychology , mathematics , creativity , physics , geometry , optics
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