Open AccessA Study on the Influence of Optional Factors on Perceived Values and Their Implications on the Perceived Values: Focus on the Characteristics of the Customer and the Adjustment Effect of the Product Type
Author(s) -
Xiaopeng Yang,
Chan-Wook Park
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.6.016
Subject(s) - focus (optics) , psychology , product (mathematics) , marketing , regulatory focus theory , business , social psychology , mathematics , creativity , physics , geometry , optics