Open AccessThe Relationship between Consumers' WOM Motivations and the Valence of WOM on Movie
Author(s) -
Seunghee Im
Publication year - 2017
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.6.013
Subject(s) - valence (chemistry) , advertising , psychology , business , chemistry , organic chemistry
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