Open AccessThe Relationship between Consumers' WOM Motivations and the Valence of WOM on Movie
Author(s) -
IM Seung Hee
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.6.013
Subject(s) - valence (chemistry) , advertising , psychology , business , chemistry , organic chemistry