Open AccessStudy of the Effect of Customer Delight Focusing on the Effect of Surprise and Attribute Importance
Author(s) -
Eun Young Lee
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.5.003
Subject(s) - surprise , marketing , advertising , business , psychology , aesthetics , art , social psychology