Open AccessA Study on the Impact of Customers Ambivalence on Pro-environmental Products for Purchase Intention
Author(s) -
유현미
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.4.003
Subject(s) - ambivalence , business , marketing , advertising , psychology , social psychology