Open AccessRevisiting the Role of Brand Familiarity: Is Brand Familiarity the Key to Enhance Brand Loyalty?
Author(s) -
고서진,
Lu Ri Lee
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.3.019
Subject(s) - brand loyalty , brand management , brand extension , brand equity , advertising , brand awareness , business , key (lock) , loyalty , psychology , brand experience , marketing , product management , new product development , computer science , computer security