Open AccessThe Study on the Relationships of Market Orientation, Resource Orientation, Marketing Innovation, Competitive Advantage and Performance in the Domestic Firms
Author(s) -
Young Ik Yang
Publication year - 2017
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.3.018
Subject(s) - market orientation , business , competitive advantage , orientation (vector space) , resource (disambiguation) , marketing , industrial organization , computer science , computer network , geometry , mathematics
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