Open AccessReciprocal Relationships between Country Image and Brand Image in Chinese Cosmetic Market : Test of An Alternative Models
Author(s) -
Kyung-Ae Kim,
Jun Jung-hyun,
Jiho Choi
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.3.014
Subject(s) - brand image , image (mathematics) , test (biology) , reciprocal , advertising , business , computer science , computer vision , linguistics , biology , paleontology , philosophy