Open AccessThe Facebook Effect: The Effectiveness of Social Proof Heuristic-Based Appeals on SNSs
Author(s) -
kim hee jin
Publication year - 2017
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.3.003
Subject(s) - heuristic , proof of concept , computer science , internet privacy , advertising , social media , psychology , social psychology , business , world wide web , artificial intelligence , operating system
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